Pasting notices on the notice boards of the village office is no longer the way to reach out to the public. “The people are out there in social media, so we need to be there. Perhaps the best proof of their love for him is this: a Facebook comment in which someone asks him, “can you become the collector of all the districts?” He is addressed by his followers as ‘collector bro’, a term they use with a lot of respect and admiration for his work. Prashanth, who has an almost cult following in Kozhikode, is a social media darling with his Facebook page amassing more than 1,60,000 ‘likes’ in less than a year’s time. Our focus should shift from structures and concrete to people.” In an interview in September last year, Prashanth told, “I wish to see a compassionate population in my district, people who care for each other. A screenshot of the Facebook post on the official district collector pageĬrowd-funded campaigns like these are at the heart of what Prashanth wants to do in Kozhikode: building up a ‘compassionate’ population in the district which looks after one another.
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